Making the logo bigger is
a painful punchline among designers and brand consultants worldwide, the client
request to “make the logo bigger” is abhorred almost as much as “Looks great.
Can you make this one minor change: try the logo with Helvetica?” Now back
to our story
In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.