How To Rebrand
Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or
outgrown) their brand.
Make The Logo Bigger
Making the logo bigger is
a painful punchline among designers and brand consultants worldwide, the client
request to “make the logo bigger” is abhorred almost as much as “Looks great.
Can you make this one minor change: try the logo with Helvetica?” Now back
to our story
Package Design
In most people’s vocabularies, design means
veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa.
But to me, nothing could be further from the meaning of design. Design is the
fundamental soul of a human-made creation that ends up expressing itself in
successive outer layers of the product or service.